• Inženjerska grafika i mehatronika, Semester 3, position 3

Acquisition of basic theoretical knowledge about the criteria of aesthetics in the process of designing and constructing products. Acquisition of theoretical and practical knowledge in 3D modeling, modification of existing models to improve aesthetics and/or functionality. Familiarizing students with the laws of aesthetics in the process of product design; recognition of subjective and objective factors in the formation of aesthetic judgement; treatment of aesthetic elements and principles; use of classical and modern means for creating aesthetic properties; familiarization with the characteristics of modern graphic signs and aesthetic properties of packaging and advertising; the importance of the effect of product aesthetics on the process of modeling, constructing, manufacturing, and finally advertising and marketing.

After completing this course, students should be able to: • They actively use 3D tools for modeling the conceptual product, • Independently analyze the product and make corrections to improve aesthetics and/or functionality • Creatively use abstract elements and principles of aesthetics, • They creatively use practical (classical and contemporary) means to create the aesthetic properties of the product

Definition of Aesthetics and etymology of the name; concept, factors and importance of aesthetic judgment and aesthetic standards; aesthetics as a factor of visual communications; detailed analysis of aesthetic elements of product design; processing and analysis of basic aesthetic principles of product design; Methods of creation and presentation of aesthetic properties (classical and contemporary); Principles of computer modeling of shapes using appropriate CAD software and the concept of a modern graphic sign; the role of the graphic sign in the context of modern visual communications; aesthetics of signs, symbols and meanings; aesthetic properties of product packaging and packaging; advertising and product presentation; the influence of product aesthetics on the process of modeling, constructing and making products.

Exercises of independent product analysis and correction to improve aesthetics and/or functionality; Product modeling in appropriate CAD software; Product presentation following universal attitudes about aesthetics and principles of induction of aesthetic values and aesthetic evaluation; discussion on the topic of the development and importance of the aesthetics of an independent product; exercises in the use of aesthetic elements and principles; exercises in the use of classical and modern means of creating and presenting the aesthetic properties of products;

Defined by the curriculum of the study program/module.

Total assigned hours: 75

New material: 20
Elaboration and examples (recapitulation): 10

Auditory exercises: 30
Laboratory exercises: 0
Calculation tasks: 0
Seminar paper: 0
Project: 0
Consultations: 0
Discussion/workshop: 0
Research study work: 0

Review and grading of calculation tasks: 0
Review and grading of lab reports: 0
Review and grading of seminar papers: 0
Review and grading of the project: 0
Test: 15
Test: 0
Final exam: 0

Activity during lectures: 0
Test/test: 10
Laboratory practice: 0
Calculation tasks: 0
Seminar paper: 30
Project: 30
Final exam: 30
Requirement for taking the exam (required number of points): 35

The book "Esthetics of Visual Communications" by Branislav Popkonstantinović (published 2013.)